Overall Strategy We believe in big things. Big decisions. Big reductions. Big responsibility. We also believe strongly in individual action. It's the one thing we can do to fight climate change that doesn't rely on anyone else. Our goal is to provide a concise, useable carbon footprint calculator that will identify which lifestyle choices have the biggest impact, [...]
American Consumers Rank Dead Last in Sustainable Behavior National Geographic’s 2014 Greendex study found that American consumers rank last of 17 countries surveyed in regard to sustainable behavior. It turns out, we buy a lot of stuff. What's more, according to the study, we are among the least likely to feel guilty about the impact our [...]
The short answer If you fly for vacation, giving it up is the single biggest thing you can do to decrease your carbon footprint. It's that simple. Consider this A family of 4 vacation to Hawaii from the West Coast produces roughly 11 tons of CO2. That’s the equivalent of driving a mid-sized car 24,000 [...]
